FAQs

What is Minigma?

1

Minigma is a hospitality technology company focused on improving the digital guest experience and hotel service delivery.

We help hotels make it easier for guests to access information, communicate with staff, submit requests and access guest services from their own phones.

Our solutions are designed to improve guest experience, reduce unnecessary pressure on hotel teams and give staff greater visibility over guest requests and service activity.

Minigma combines digital guest experience, guest communication and hotel service management into a simple, app-free experience.

What is a digital concierge?

2

A digital concierge gives hotel guests convenient access to information and services from their smartphone, without requiring a dedicated hotel app.

Guests can use a digital concierge to request assistance, contact the concierge team, request services, provide feedback, request late checkout and access useful hotel information.

For hotel teams, the digital concierge can provide a more structured way to receive, manage and respond to guest requests.

How can Minigma improve the hotel guest experience?

3

Minigma helps hotels make everyday guest interactions faster, simpler and more convenient.

Instead of relying entirely on telephone calls, visits to reception or manual processes, guests can access relevant information and submit requests digitally.

This can help hotels:

  • Improve guest communication

  • Make services easier to access

  • Reduce friction for guests

  • Reduce repetitive enquiries at reception

  • Respond to requests more efficiently

  • Improve visibility of outstanding requests

  • Create a more consistent guest experience

The goal is not to replace personal hospitality, but to support hotel teams so they can spend more time delivering exceptional service.

What types of guest requests can Minigma manage?

4

Minigma can support a wide range of hotel guest requests and service interactions.

Examples include:

  • Requests for additional towels or amenities

  • Housekeeping requests

  • Maintenance issues

  • Concierge enquiries

  • Late checkout requests

  • Guest feedback

  • Restaurant and facility enquiries

  • General requests for assistance

Requests can be structured according to the hotel's own departments, services and operational processes.

This allows Minigma to adapt to the way each hotel already works.

How does Minigma help hotels manage guest requests?

5

Minigma can provide hotels with a centralised digital workflow for receiving and managing guest requests.

A typical request can move through a simple process:

Guest submits request → Hotel receives request → Request is assigned → Staff respond → Request is completed

This gives hotel teams greater visibility over what needs attention and helps reduce the risk of requests being missed or forgotten.

Depending on the hotel's requirements, Minigma can be configured to support different departments, request types, priorities and workflows.

Does Minigma require guests to download an app?

6

No. Minigma is designed around an app-free guest experience.

Guests can access the digital concierge directly from their smartphone without needing to download a dedicated hotel application.

The experience can be accessed through the hotel's chosen guest-access method, allowing guests to reach hotel information and services quickly and with minimal friction.

The important part is the digital guest experience itself — not the technology used to access it.

Can Minigma be customised for individual hotels?

7

Yes. Minigma is designed around each hotel's brand, guest journey and operational requirements.

The digital concierge can be customised with the hotel's:

  • Branding

  • Logo

  • Colours

  • Guest services

  • Information

  • Request types

  • Departments

  • Guest communication

The system can therefore be adapted for an independent hotel, boutique property or larger hospitality operation.

Our aim is to make Minigma feel like an extension of the hotel's own guest experience, rather than a generic third-party system.

Why Organisations Partner With Minigma

At a glance, Minigma smart touchpoints enable:

  • Structured, measurable engagement

  • Modern, app-free interaction

  • Operational visibility across environments

  • Smarter service coordination

  • Reduced communication gaps

  • Flexible digital content without physical reprint

  • A future-ready foundation for intelligent automation

We'd love to hear from you.

Reach out to us today and let's start a conversation.